Our Mission

At mums, we believe that when your baby feels good, you feel good too. That's why we create thoughtfully designed baby essentials that are as gentle on delicate skin as they are comforting to your day.

Our Story

About Us

I founded Mums shortly after welcoming our first daughter. The idea was born from a love of prints, textures, and clothing—and from the small joys that come with getting dressed each day. I wanted to make that daily ritual feel easier, more fun, and full of moments that spark joy.

At Mums, we pour our passion for design and quality into every piece we design. We’re proud of what we’ve built so far, and we hope our products bring as much joy to your day as they do to ours.